When starting your business, your focus is likely to be on creating and perfecting your product or service- and rightly so.
But, how do you make people aware of your new product? How do you reach your target customer? How do you start to get sales and then continue to grow your business?
You can have the best product or offer the best service in the world, but if no one knows about it, you won't be able to sell it.
Here's where the spotlight shifts to marketing.
Marketing is the art of understanding your market and connecting your product or service with your target audience. It's about understanding their needs and preferences and then crafting a brand and strategy that speaks directly to them.
In Module 2 of our new Build Your Business programme, we are delving into the world of marketing and customers offering practical advice, support and tools for your business to succeed at marketing. There are four webinar sessions that focus on the following:
Webinar One - Understanding your market and customers
The importance of marketing and the impact it can have on your business
Understanding your market, opportunities, trends, and market potential
Webinar Two - Building your brand
What is a brand? Why it's important to a start-up / small business and how does it deliver growth and impact?
Brand identity development, what’s your personality, what are your values and what do you believe in and why does it matter?
Webinar Three - Creating a thumb stopping marketing plan
Creating a marketing plan that is bespoke to your business and audience
Developing and taking away objectives and a clear focus for your own business
Webinar Four - Accelerating growth with digital marketing
What is the best way to reach your audience and communicate with them effectively?
What channels should you use, where should you focus your time and effort for the best results?
Module 2 of the Build Your Business Programme will be delivered by our webinar delivery partner Susie Mitchell of Florence & James Marketing.
With over 20 years of international marketing experience, Susie's career has seen her working across a huge range of industry sectors and businesses (start-ups through to blue chips) launching, strengthening and growing brands to deliver ROI.
F&J Marketing works with clients across their brand development, marketing strategies and marketing campaigns managing all channels that are relevant to their clients whether it's PR, events, websites, search, traditional advertising, digital advertising, email and social media management and more. They also offer consultancy support and training alongside their outsourced marketing support which can be retained or ad-hoc. Visit: Florence & James Marketing to find out more.
More information about the BIPC Northamptonshire’s Build Your Business programme can be found here: Build Your Business | BIPC Northants, and you can book onto the module two webinars here Events, Webinars & Workshops in Northamptonshire for Business.