WHATSUP Training
Meet Build Your Business grant winners, Ami and Martin McGrath, the dynamic duo behind WHATSUP Training, and recipients of a £2,000 start-up grant through our Build Your Business Programme.

Ami and Martin founded WHATSUP Training with a vision to provide high-quality coaching and training in Standup Paddleboarding (SUP) for all ability levels within Northamptonshire. With years of experience in vocational training and SUP, they help people gain self-confidence, develop paddle skills, and increase water safety awareness.
Their fun and engaging training sessions are tailored for individuals, private groups, commercial team-building events, and staff wellness programmes, both on and off the water. Whether you're a beginner or an experienced paddler, WHATSUP Training offers a supportive environment for everyone.
WHATSUP Training is proud to be the first and only company in Northamptonshire to become a Paddle UK Delivery Partner. This official partnership with the sport’s governing body highlights their commitment to upholding high standards in safety, value for money, and customer service. It also enables them to offer recognised awards and qualifications, ensuring top-notch SUP training.
"Their Build Your Business programme provided us with valuable resources, including detailed business planning tools that helped us refine our strategy and set clear goals. The expert workshops offered practical insights and advice tailored to our specific needs, which were crucial for our development.
We also benefited greatly from the online resources available through BIPC. These resources included a range of e-learning modules, industry reports, and market research tools that we could access at any time, which was incredibly helpful for staying informed and making data-driven decisions.
Additionally, the one-on-one mentoring sessions gave us personalised guidance and support, helping us navigate challenges and make informed decisions."
Martin McGrath
WHATSUP Training
Northamptonshire